LSA brochure
2008
Fashion section of sears.com & kmart.com
Material organization companies use round color stickers when they work with the libraries of architectural firms. I was trying to carry out this detail through look and feel of the brochure. Make it playful, yet informative.
Twitter
Fields
Print Design, Branding
- LSA brochure
Promotional piece for material organization company - Material organization companies use round color stickers when they work with the libraries of architectural firms. I was trying to carry out this detail through look and feel of the brochure. Make it playful, yet informative.
Role: art direction, photography, layout design 
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Below are examples of the brand shops that I worked on. Kardashian Kollection is sold exclusively at Sears.com and Everlast, active wear and training kits.Art Direction, Web Design2013 -
SearsStyle is a fashion portal that features trends, tips and deals.
My role was to create weekly content.Art Direction, Graphic Design, Web Design2012 -
Shop by Outfit tool helps shoppers amp up their style savvy by bringing
together the hottest trends of the season, including looks for work,
fun, evenings and more.
It was implemented for both Sears & Kmart.com.Art Direction, Interaction Design, Web Design2012 -
In order to implement the principles of responsive design, the objective was to create flex scenarios for different screen resolutions as well as refreshing the look & feel of the department pages for both sears and kmart.com.Art Direction, Graphic Design, Web Design2012 -
The objective was to deliver a scalable Ratings and Reviews system that can meet the business needs of all SHC sites for the next 5 years, increase the amount of reviews and update the look and feel.Art Direction, UI/UX, Web Design2012 -
The intent of this project was to redesign the existing homepage, refresh the look and feel, restructure the content and implement more of a automotive site elements such as 360 view, compare products etc.Web Design, Art Direction2011 -
HP Creative Studio is a portal where you can design & download projects for cards, games, gifts. Site offers a variety of free templates for home & business use. The project goal was to redesign, reorganize existing content and implement new component.Art Direction, Graphic Design, Web Design2011 -
Skate board design competition entry.Graphic Design, Illustration, Typography2012 -
Field of Deals is a micro site that features special offers and events of Case IH. The main challenge of the project was to work within the constraints of SharePoint.Art Direction, Photo Illustration, Web Design2010 -
Interactive holiday card that lived in a form of a micro site. The page featured a short animation that tied together holiday greetings and some news about the company.Art Direction, Graphic Design2010 -
Website for developers & business owners that features HP cloud services.Web Design, Art Direction2012 -
One of the concepts for an Agency website. The idea is an "infinite sketchbook" where users can not only learn about the company, but also be able to create their own content.Art Direction, Web Design, Illustration2011 -
Web design for a site-resource for Valvoline employees that is aimed to help them navigate through Valvoline products and keep up to date with the industry news and trends.Web Design, Art Direction2010 -
Smart Deals provides HP customers with exclusive and valuable discounts on products and services from trusted HP partners. The project was to redesign & restructure existing site.Art Direction, Graphic Design, Web Design2011 -
Web design of the Case IH Be Ready blog. The site connects farmers with the latest news, resources, tips and expertise from both inside and outside agriculture to help them manage challenges and maximize opportunities for their operations.Art Direction, Web Design2011 -
Redesign and optimization of the existing site.Art Direction, Web Design2010 -
Promotional print piece about one conference at Neocon.Print Design2009 -
Soloso is an Architect's Knowledge Resource that connects AIA members and others to the most current information on architecture. The pieces below are print brochure, trade show booth stand design and a direct mail.Print Design, Art Direction2007 -
Site redesign for an emerging Ukrainian music band Gouache.Art Direction, Web Design2009 -
Some logo work.Branding, Graphic Design2010 -
Annual RTKL competition assignment was to design an iconic gateway to LA. My team came up with a concept of a self sustainable structure that has parking and public transportation functionality. Each board deals with one of the aspects of the project.Art Direction, Print Design2009 -
The aim of the project was to showcase the full range of capabilities and process of the environments studio in a form of a print piece.Print Design, Photography, Illustration2009 -
Interior graphics and vinyl collectables for Peeps store*.
* Interior rendering is done by Lori MukoyamaToy Design, Interior Design, Illustration2008 -
Some illustration samples for various projects and clients.Graphic Design, Illustration2010 -
Branding and environmental graphics for Chicago-based Mediterranean restaurant Mezza. I worked very closely with an interior designer* developing the wall panel and glass graphics.
*Rendering is done by Lori MukoyamaBranding, Graphic Design2009
All works © Elena Searcy 2011.
Please do not reproduce without the expressed written consent of Elena Searcy. Powered by ProSite.
Please do not reproduce without the expressed written consent of Elena Searcy. Powered by ProSite.
