Audi Magazine for Tablets
Project Background
Audi needed help curate a better magazine experience in an effort to build long-lasting relationships with its customers. Our answer was to give Audi Magazine a more powerful narrative and dynamic design—making it a memorable enthusiast piece that speaks to the level of commitment Audi has for their owners and fans alike. Using our knowledge and expertise of the automotive industry and the brand, we did just that. Each edition of this brand-defining publication focuses on a new theme with related stories about Audi and their newest vehicles, latest innovations and other lifestyle topics of interest.
Besides being an award-winning communication piece, the magazine also created the seamless integration between print and digital with the launch of tablet and desktop versions , adding more subscribers than ever before. lt also successfully skewed high awareness (61%+) and high value. (50%) among owners, and was the third highest ranked (out of 10) most memorable communication in an annual all-agency marketing and communications study.
Awards:
Gold Graphis Award
Merit Graphis Award
Silver National ADDY Award
Merit Graphis Award
Silver National ADDY Award
My role
I was in charge of concept and design of the page layouts, worked with product team to develop content structure,UX and IA, directed contractor studio artists. The app is available for iPad in the App store and on Google Play for Android powered devices.
