Project Background
PlayVS Stadium is the home of casual, community & competitive gaming tournaments. This platform allows gamers to participate in casual and competitive tournaments without the need for a coach or school affiliation. By providing a flexible and accessible gaming environment, PlayVS Stadium is poised to revolutionize the esports industry and create new opportunities for gamers of all levels.
Built on a similar foundation base as PlayVS Scholastic, Stadium allows more flexibility in terms of team set up, tournament sponsorship and pricing and some additional features. Visually we are leaning into the dark theme with poppy 3d illustration and accents, allowing high level of customization of events.
My Role
I led the creative direction and design strategy for this project.
Metrics we Tracked
- User Engagement MAU
- Referrals
- Registration
- Referrals
- Registration
- Participation
- User Growth (Net active users)
- User Growth (Net active users)
As a part of this project we had an opportunity to build a bracket tool for in-person events that happened to be so well received that we turned it into a white label bracket product. As an event organizer you simply fill out all the details and share at on your screen and with the audience online.
